nfant Thrive
LB Health has partnered with nfant® through a period of remarkable growth, helping evolve the company’s marketing from a clinically focused NICU solution to a comprehensive brand supporting hospitals, clinicians, and families at home. After more than a decade of improving neonatal feeding outcomes, nfant engaged our team to develop the strategic foundation for its next chapter, including the launch of innovative consumer products designed to extend its connected feeding ecosystem beyond the hospital.
Brand Identity | Explainer Videos | Messaging | Website | Photo & Video | Marketing
Our engagement began with an in-depth brand strategy initiative that established the company’s positioning, messaging architecture, voice, and visual direction.
Grounded in clinical evidence yet deeply empathetic to the realities of parenthood, the brand balances scientific credibility with warmth and reassurance. This strategic foundation has guided the introduction of new technologies, supported product launches, and helped communicate the value of nfant’s feeding analytics platform to healthcare providers, health systems, parents, and investors alike.
Today, our relationship with nfant extends well beyond brand development.
As an ongoing marketing partner, LB Health works alongside the team every day to execute initiatives across digital marketing, website content, product launches, social media strategy, paid advertising, email marketing, conference materials, educational resources, Amazon marketing, and sales enablement. By combining a deep understanding of neonatal care, infant feeding science, and healthcare marketing, we continue to help nfant grow its impact while ensuring every touchpoint reflects the precision, compassion, and innovation at the heart of the brand.
NEXT PROJECT